Working From Home – The Physical, Virtual and Psychological Aspects

Mandy Griffin an Upwork provider in the Admin Support and Web & Programming categories, has maintained a home office in her Bay Area home for more than 15 years. Recently, I sat down with Mandy to learn her work-at-home secrets. From the physical workspace to the psychological and family aspects of working from home, Monita shares how she’s become a work-at-home pro: R: How is your home office set up? M: I have my own office area located in an...

Powering Your Company Culture with Technology

These days, employees crave tech-savvy work environments in order to stay motivated and be productive. The introduction of generation z, i.e. the digital natives, into the workforce means companies are challenged to optimize the workplace for engaging employee experience. This usually means integrating technology into day-to-day operations to ease the burden of everyday tasks. As you look to add talent to your growing business, you’ll want to make sure that your company is utilizing technology in a way that will both...

Designing a Powerful And Effective Content Remarketing Plan

Designing a Powerful And Effective Content Remarketing Plan In the past few years, content marketing has moved from an unproven marketing idea to becoming the center of many digital marketing strategies. Content marketers use blog posts, whitepapers, videos, and a variety of other content to build trust, create engagement, establish authority, and create leads. When content marketing is successful, the return on investment is great. However, in spite of these efforts, not every initial point of contact leads to a...